# Speed Meets Style: Adidas and Audi Join Forces for Formula 1’s Next Chapter

The world of Formula 1 is about to get a major style upgrade. In a groundbreaking announcement that has motorsport fans and fashion enthusiasts buzzing, adidas has revealed its multi-year partnership with the future Audi F1 Team, marking a pivotal moment where cutting-edge performance meets iconic design.

## A Partnership Built for the Fast Lane

This collaboration represents more than just a sponsorship deal—it’s a fusion of two powerhouses that have consistently pushed boundaries in their respective fields. As an Official Team Partner, adidas will bring its innovative product development expertise to every aspect of the team’s presence, from technical team gear to fanwear spanning apparel, footwear, and accessories.

The timing couldn’t be more perfect. Formula 1 is experiencing unprecedented growth, attracting new audiences worldwide and becoming one of the fastest-growing sports globally. With Audi set to make its highly anticipated debut on the F1 grid in 2026, this partnership positions both brands at the forefront of motorsport’s exciting evolution.

## Innovation Meets Heritage

What makes this partnership particularly compelling is the marriage of adidas’ technological prowess with Audi’s engineering excellence. Both brands share a commitment to innovation, performance, and pushing the limits of what’s possible. The collaboration promises to deliver products that not only meet the demanding requirements of Formula 1’s high-speed environment but also capture the culture and style that define modern motorsport.

The adidas x Audi F1 collection will showcase how performance gear can transcend the track, creating pieces that racing fans and style-conscious consumers alike will want to wear both at the circuit and in their daily lives.

## Mark Your Calendars: February 2026

Racing enthusiasts won’t have to wait long to get their hands on this collaboration. The global launch of the adidas x Audi F1 collection is scheduled for February 2026, strategically timed ahead of Audi’s much-anticipated first appearance on the Formula 1 grid.

This launch will coincide with one of the most exciting periods in recent F1 history, as fans witness a legendary automotive brand take on the ultimate motorsport challenge while sporting gear from one of the world’s most recognizable athletic brands.

## The Future of Motorsport Fashion

This partnership signals adidas’ deepening commitment to Formula 1 and motorsport culture as a whole. By aligning with Audi’s F1 venture, adidas is positioning itself at the intersection of performance, technology, and style—three elements that are increasingly important to modern sports fans.

The collaboration promises to push boundaries in both performance and style, creating products that embody the speed, precision, and innovation that define both brands. As Formula 1 continues to attract a more diverse and fashion-forward audience, partnerships like this one are set to shape the future of motorsport merchandise.

Get ready for a new era where the podium meets the runway, and where every piece of gear is designed to perform at the highest level while making a statement that extends far beyond the racetrack.

The adidas x Audi F1 collection will be unveiled in early 2026. Follow the journey at adidas.com/motorsport.

@adidasoriginals